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In the 12th and 13th centuries, Lincoln was a city of 6,000 people. Not a small place when you consider that London itself only held 18,000 people. The county of Lincolnshire was the largest diocese in England and stretched from the River Thames to the Humber Estuary, and as such was an important administrative area. Its wealthy status was due to wool, the key reason, between 1250 and 1350, for the successful economy. But of course, as in other medieval cities, there were many other trades in the city, butchers, bakers, brewers, blacksmiths, carpenters, shoemakers, and potters.

To organise these trades, guild organisations were formed in England early in the medieval period, with each trade having its own guild. The guilds fixed prices to keep things fair, they ensured work was of a high standard, and they looked after their members when they were ill or too old to work. Lincoln had its fair share of guilds, and alongside the trade guilds it also had religious guilds. These guilds could help with funeral expenses if needed, and employ priests to pray for the souls of the dead, and the largest of these in Lincoln was St Mary’s guild.

The building dates back to 1157, and was built as a townhouse for King Henry II. When built, the house would have sat in the suburb of Wikeford, now the modern-day High Street. Wikeford or Wigford as it is now, is still an area of Lincoln but it now sits further west of the city. It was a major domestic building of high status, and would have been used for the crown-wearing ceremonies at Christmas. These ceremonies were re-enactments of the monarch’s crowning ceremony. The ritual was replayed on special religious days, or as in the case of Henry on Christmas day 1157. The house had various uses after this, storage of wine for the king being one, but in 1251 the building was sold by the butler of Henry III; Michael de la Burne. It then became the headquarters of the Great Guild of St Mary, housing a society of businesspeople and tax collectors.

The building has also been known as John O’Gaunt’s Stables. It was thought that this powerful man had buildings opposite the guildhall and he may have rented stables from it, giving it its name. John O’Gaunt was one of the sons of Edward III, and he married his long-term mistress, Katherine Swynford, in Lincoln cathedral in 1369.

St Mary’s Guild used the property as its Guildhall until 1547 and it then passed into the ownership of the Lincoln City Council. The Bluecoat School took over the lease in 1614 until 1623 and major alterations were completed. The Norman House at the rear was built around 1618 and in the 18th century, the present north range was rebuilt. This was in commercial use as a maltings along with the Norman House. The south range was built in 1896 for C C Sibthorpe, and was a joiners and undertakers store, and of course gave the name to the current Sibthorpe Street. The building was purchased by City of Lincoln Council in 1938, but continued in commercial use as Lucas’s builders’ depot until 1981, when it was leased by the Lincoln Civic Trust. A restoration of the Guildhall was undertaken by the Trust in 1984, when the south range became St Peter at Gowt’s Parish Hall, and it was during these renovations that a section of the Roman Fosse Way complete with wheel ruts was discovered beneath the floor. This has been preserved and can be seen in the building today.

The building faces onto the modern High Street, the limestone frontage has a moulded carriageway arch with a segmental inner arch. This entryway is flanked by a single buttress that projects from the wall and lends support. It displays both Romanesque (semi-circular arches) and Gothic architectural features (pointed arches). It is a palatial example of these kinds of townhouses.

This fantastic, atmospheric guildhall is the only survivor from the small group of the king’s town houses which existed in several major towns across England, and today St Mary’s Guildhall is a grade I listed building and a Scheduled Monument.

And now the City of Lincoln Council has secured funding through The High Streets Heritage Action Zones (HSHAZ) programme and Historic England, which will allow this fantastic and hugely important building to be restored. The historic buildings have been in a poor condition for much of the latter 20th Century, and initial structural surveys in 2021 confirmed that there were substantial structural works needed as a matter of urgency. So, it really is vital that the renovations are completed now before this treasure is lost to us completely. The funding will allow the building to be brought back into structurally sound condition, and the restorations will ensure that this building, key in the history of Lincoln, and Britain as a whole, survives well into the future.

Customer Sales Letter Brief – Drive Traffic to Customer Website

XXXXXXX is a traditional seaside town in the South-West of England whose council is seeking to reverse a decline in visitor numbers. It has become too expensive to send out holiday brochures to prospective visitors but we have developed a website providing all the information that was originally included, plus a database of hotels and B&Bs, including links to each establishment’s website.

You have been commissioned to produce a sales letter that will drive traffic to the website.

Objective: The council realises that people today are unlikely to book a week-long holiday in this small, quiet resort. The main goal is therefore to attract people for weekends and short breaks. A secondary goal is to attract people for day trips from nearby large cities.

Attractions:

Additional Information: 

Your task is as follows:

You are not obliged to use all of the information provided here in the sales letter, but remember that links which take the reader to appropriate pages of the website can be useful, and ensure the letter is not too long.

Resulting Sales Letter

Get £100 Towards an Exciting Mini-Break to XXXXXXX!

Are you ready for a fabulous money off deal when you book a mini-break through the XXXXXXX tourist website? Then read on.

Nestled in the South-West of England, XXXXXXX is what day trips, and mini-breaks are made of. The town is renowned for its largely unspoiled Victorian seafront, and wide range of attractions, that keep visitors coming back year after year.

Book your mini-break via our website and receive money off vouchers worth £100, redeemable at local attractions, restaurants, and entertainment venues.

Click below for all the details of this exclusive offer now!

http://www.XXXXXXXtouristboard.co.uk

There really is something for everyone in XXXXXXX.

Entertainment

• Looking for a swim, scuba, water, and waves? Then visit Waterland. It’s splashing fun for the whole family.
• Or fancy something a bit more sedate, then why not try our fabulous 18 hole golf course, or a ramble in the beautiful surrounding countryside?
• During the summer months our Victorian seafront has free live entertainment, perfect for listening too whilst you enjoy your ice cream.

Arts

• We have a thriving arts and crafts community, with lots of hand crafted goods to buy.
• Enjoy our annual creative arts festival in July. Not only are our famous local arts and crafts on display, but you can take a hot air balloon ride, enjoy musical performances and grand finale fireworks.

Retail and Restaurants

• If retail therapy floats your boat, then look no further than The Fountains with over 50 brand-named stores.
• Then after all your fun, the Five Ways family dining restaurant will refuel you with a range of meals for all tastes and budgets.

Visit the XXXXXXX tourist website now for more information on all of our attractions and to take advantage of this special money off deal. It won’t be around for long, so the sooner you click, the sooner you’ll be enjoying all that XXXXXXX has to offer.

www.XXXXXXXtouristboard.co.uk

See you soon!

Target Page URL: https://www.richmondau.com/product-category/castors/jockey-wheels/Keywords: jockey wheel, jockey wheels, caravan jockey wheel, heavy duty jockey wheel, replacement jockey wheel

Word Count: 500-600 (583)

H1: Choose Jockey Wheels from Richmond

Richmond Wheel and Castor Co. has 64 years of experience, so when it comes to jockey wheels, we’re the best you can buy. We design, manufacture, and supply wheels, rollers, castors, and materials handling equipment, from industrial applications to domestic. Since 2010 our product range has expanded to more than 3000 SKUs. Over the years we have evolved from being a supplier to the manufacturing industry, to supplying high quality products directly to consumers. We are the major wheel company in Australia and have built our reputation around our quality Australian manufacturing.
If you need to move something, then you need a jockey wheel. You can rest assured that we have the knowledge, experience, and stock availability to assist you in making the best choice. And if you can’t find the high quality, and economical solution that you need on our shelf, then we can custom design a solution for you. No project is too big or small for Richmond’s.

H2: Your Jockey Wheel Solution is Our Business 

Richmond’s new range of jockey wheels are ideal for use on trailers of all kinds including boat trailers. We also supply caravan jockey wheels, and wheels suitable for campers. Our range includes two different mounting types, clamp type, and swing up jockey wheels. We supply three different wheel sizes, and Richmond’s jockey wheels can cope with load capacities of up to 400kgs.  

Jockey wheels can be used to lower your trailer or caravan onto a tow ball. Our clamp type jockey wheel is ideal for caravans, campers, boat trailers and other leisure, or business trailers, which are used for goods transportation. Or they can help you to move your trailer around by hand when you’re in small or tight spaces. Our most popular jockey wheel type is the swing up, as this design allows your jockey wheel to swing up and out of the way when they’re not in use. We have a brand-new heavy duty jockey wheel with a plate assembly, and these will give you even better performance. Our jockey wheels can be raised and lowered to a variety of different heights to suit every application.

We supply rebound rubber wheels, with or without a brake, and a swing type pneumatic wheel. The swing type rebound rubber wheel is much easier to manoeuvre on concrete, compared to the black rubber models. The rebound rubber composition gives a lower rolling resistance, and has improved shock-absorbing qualities. A premium version of this is the swing, lock and brake type, jockey wheel. We hold an extensive range of spare and replacement parts for our jockey wheel range. We stock replacement jockey wheels, spare handles, clamps, and U-bolts. All of these can be supplied in a range of sizes.

H2: Contact Us for the Best Solution in Jockey Wheels in Australia

We carry a vast stock of jockey wheels and because of this we can handle both small and large orders, and we are equally happy to fulfill domestic and business customers. Our wheels are strong and reliable, suitable for a variety of purposes and built to last.

We occupy a niche for wheels and castors in Australia, and we’d love you to pay us a visit. Come and visit us at one of our 8 Australian stores, or our flagship store in Auckland NZ. Of course you can look in on our website where you’ll find everything you need to know about what Richmond’s can supply. If you want to speak to someone before you buy, just give one of our sales team a call on 1300 474 246 and we’ll get your solution sorted, no worries.