XXXXXXX RADIO COMMERCIAL
SFX: CLICK OF CAMERA
YOUNG MAN 1: Smile!
YOUNG MAN 2: Hey! You’re not deleting me, are you?
YOUNG MAN 1: Course not. [SFX: MAN 1 LAUGHS.] I’m filtering out the stains on my teeth.
YOUNG MAN 2: Really? Why not just use XXXXXXX toothpaste?
YOUNG MAN 1: XXXXXXX?
YOUNG MAN 2: That’s right, it’s gentle, tastes good and will remove those stains you’re worried about. Give it a go, its lit man, you’ll soon be #filterfree.
JINGLE: USE XXXXXXX FOR A FILTER FREE SMILE. ANNOUNCER: Regular use of XXXXXXX gently whitens teeth 150 percent more than other leading brands of whitening toothpaste. Buy XXXXXXX, be #filterfree.