Customer Sales Letter Brief – Drive Traffic to Customer Website
XXXXXXX is a traditional seaside town in the South-West of England whose council is seeking to reverse a decline in visitor numbers. It has become too expensive to send out holiday brochures to prospective visitors but we have developed a website providing all the information that was originally included, plus a database of hotels and B&Bs, including links to each establishment’s website.
You have been commissioned to produce a sales letter that will drive traffic to the website.
Objective: The council realises that people today are unlikely to book a week-long holiday in this small, quiet resort. The main goal is therefore to attract people for weekends and short breaks. A secondary goal is to attract people for day trips from nearby large cities.
Attractions:
The highlights of the town include its largely unspoiled Victorian seafront, a good range of restaurants, beautiful surrounding countryside, and a thriving arts and crafts community. The annual Creative Arts Festival in July is a major tourist attraction.
Special Promotion: Visit the XXXXXXX Tourism website and receive a coupon book worth £100 off at local attractions, entertainment venues and restaurants to print off or download to your phone.
Additional Information:
- The Creative Arts Festival features hot air balloon rides, musical performances, guided walking tours, fireworks, a petting zoo, and arts and crafts from local residents.
- XXXXXXX Golf Course is a public course featuring 18 holes on 120 acres of parkland.
- Waterland is a water park for the whole family, with water rides, a splash pool for young children, and a wave pool.
- There is free, live entertainment in the town square and along the seafront during the summer months.
- Five Ways, near the town square, is a hub of family dining, with seafood, home-cooking and buffet restaurants.
- The town also boasts a new, modern shopping centre called The Fountains. This has only just been opened and includes over 50 brand-name stores.
Your task is as follows:
To produce a sales letter that can be emailed to:
Anyone who has requested a hard-copy brochure from the Tourist Information Centre in the past.
To a mailing list that has been compiled in conjunction with local hotels and B&Bs
Arts organisations around the county
Special interest groups such as ramblers, dancers etc.
You are not obliged to use all of the information provided here in the sales letter, but remember that links which take the reader to appropriate pages of the website can be useful, and ensure the letter is not too long.
Resulting Sales Letter
Get £100 Towards an Exciting Mini-Break to XXXXXXX!
Are you ready for a fabulous money off deal when you book a mini-break through the XXXXXXX tourist website? Then read on.
Nestled in the South-West of England, XXXXXXX is what day trips, and mini-breaks are made of. The town is renowned for its largely unspoiled Victorian seafront, and wide range of attractions, that keep visitors coming back year after year.
Book your mini-break via our website and receive money off vouchers worth £100, redeemable at local attractions, restaurants, and entertainment venues.
Click below for all the details of this exclusive offer now!
http://www.XXXXXXXtouristboard.co.uk
There really is something for everyone in XXXXXXX.
Entertainment
- Looking for a swim, scuba, water, and waves? Then visit Waterland. It’s splashing fun for the whole family.
- Or fancy something a bit more sedate, then why not try our fabulous 18 hole golf course, or a ramble in the beautiful surrounding countryside?
- During the summer months our Victorian seafront has free live entertainment, perfect for listening too whilst you enjoy your ice cream.
Arts
- We have a thriving arts and crafts community, with lots of hand crafted goods to buy.
- Enjoy our annual creative arts festival in July. Not only are our famous local arts and crafts on display, but you can take a hot air balloon ride, enjoy musical performances and grand finale fireworks.
Retail and Restaurants
- If retail therapy floats your boat, then look no further than The Fountains with over 50 brand-named stores.
- Then after all your fun, the Five Ways family dining restaurant will refuel you with a range of meals for all tastes and budgets.
Visit the XXXXXXX tourist website now for more information on all of our attractions and to take advantage of this special money off deal. It won’t be around for long, so the sooner you click, the sooner you’ll be enjoying all that XXXXXXX has to offer.
See you soon!
Janet Stock 